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Déclic · CH 03 · Websites & selling online

Websites, selling online and automation: choosing your tools and knowing the real cost

Shop, newsletter, online course, automation, no-code app: what you need to start an online business without a technical team.

Ad: this page contains affiliate links. Our opinions stay our own.

In brief

To sell online, the advertised price of a subscription is never the full cost: payment fees, transaction fees, apps and a domain name all come on top. Our pages compare the options by reading the official pricing pages, dated, and explain how each tool counts. Start with what you want to set up, then open the matching page.

What do you want to set up?

  • An online shop: Shopify pricing in the UK →, for the most searched platform and the cost that builds up around it.
  • Sell a course or build a sales funnel: no dedicated page yet; the Déclic assistant can point you to the options in the catalogue.
  • A newsletter: Brevo review →.
  • Automate tasks: no dedicated page yet; the assistant can point you to the options in the catalogue.
  • Host a website or build an app without coding: no dedicated page yet; the assistant can point you to the programmes in the catalogue.

Which platform should you sell on?

Shopify pricing in the UK → sets out the plans, the free trial and the fees that come on top of the subscription, and shows how to estimate a realistic monthly cost for your own shop. It deliberately shows no amounts, because they change.

Which tool should you use for email?

Brevo review → details what the free plan allows, its limits and the UK rules that apply to marketing emails.

Which tools are in this category?

Need Tools in the Déclic catalogue
Online shop Shopify, systeme.io
Sales funnels and courses systeme.io
Newsletter Brevo, systeme.io
Automation Make

Frequently asked questions

Can you set up an online shop without paying anything?

Starting without a subscription is possible in some cases, but rarely with no costs at all. See Shopify pricing in the UK → for how the costs of a shop add up.

What is the difference between Shopify and systeme.io?

One is centred on the shop, the other is an all-in-one (funnels, emails, courses).

Is the free plan of an email tool enough?

For a small list, often yes, with the publisher's logo on your emails and sending limits. See Brevo review →.

How do you avoid a surprise bill with an automation?

By understanding how the tool counts usage before you build the first scenario.

The guides on this channel

On the programme: 12 options

In file order, not by commission. Every button is an affiliate link.

01

Software

Shopify

The go-to platform for opening an online shop.

To checkThe subscription, the transaction fees and the cost of apps.

View at Shopify

02

Software

systeme.io

An all-in-one: sales funnel, online courses and email marketing.

✓ Free plan advertised

To checkThe contact limits on the free plan.

View at systeme.io

03

Software

Brevo

Email marketing, SMS and CRM in one tool.

✓ Free plan advertised

To checkThe daily sending limit on the free plan.

View at Brevo

04

Software

Moosend

Email marketing and automated workflows at a moderate price.

To checkThe price by number of subscribers.

View at Moosend

05

Software

Leadpages

Building lead-capture and sales pages.

To checkThe length of the trial and the number of sites.

View at Leadpages

06

Software

Make

Automates tasks by connecting your apps to each other.

✓ Free plan advertised

To checkThe number of operations included per month.

View at Make

07

Software

Bubble

Build a complete web app without coding.

✓ Free plan advertised

To checkThe learning curve and the cost of usage.

View at Bubble

08

Software

Adalo

Build a mobile app without coding.

To checkPublishing to the app stores, depending on the plan.

View at Adalo

09

Software

Softr

Client portals and internal tools built from Airtable or Google Sheets.

✓ Free plan advertised

To checkThe number of users included.

View at Softr

10

Software

Clonable

Automatically translates and maintains the foreign-language versions of a website.

To checkThe price by number of pages and languages.

View at Clonable

11

Software

Audiorista

Create your own audio or video content app without coding.

To checkThe cost of publishing to the app stores.

View at Audiorista

12

Software

SEOSpace

An SEO extension for Squarespace sites only.

To checkWorks only with Squarespace.

View at SEOSpace